How Walled Gardens Like Facebook Are Cannibalizing Media Publishers
We are all very aware of the public relations nightmares Facebook has faced over the last couple of years. Most recently, Facebook dealt with criticism about data security following the Cambridge Analytica scandal, a growing amount of questionable content on the platform, accusations of censorship and reporting of false advertising metrics.
Despite all of these criticisms, there is one crisis that is more disturbing than the others. Facebook has turned its back on media publishers by limiting the reach of publishers to distribute content in people’s news feeds.
For years, Facebook lured media publishers to the platform, encouraging them to build audiences on Facebook and tap into its enormous user base for content distribution. Publishers listened -- they devoted serious resources to content specifically for Facebook and put effort into growing their own Facebook audiences. More and more, media publishers were putting their content into Facebook’s “walled garden” as opposed to engaging their audience directly on their sites with their owned content.