IAB’s Proposed Framework for GDPR ‘A Non-Starter’
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework.
Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial Times.
In an email yesterday to his organization’s members, Kint wrote: “The IAB GDPR Consent Framework should be considered a non-starter by all publishers as it fails on several levels and requires significant changes.”
Last week, the IAB released a draft version of its proposal to collect and then automatically distribute user consent through the online advertising ecosystem, in a way that is compliant with the upcoming General Data Protection Regulation (GDPR).