Inside Apple’s Pitch to Wary Publishers
But publishers, burned by Facebook, are now looking with no small amount of optimism to Apple, which has quietly wooed publishers over the past year with a small team of its own Apple News editorial staff, huddling with publisher editorial teams in publisher offices. The Apple News team is headed by Lauren Kern, who left a prominent editor job at New York magazine for Apple last year and whose new title, editor in chief, is straight from the news industry. Kern’s staffers invite publications to pitch stories to be featured in Apple News. The implicit message: We’re just like you, we get it.