Internal Hearst Podcast Brings the Inside Dish
If you’ve ever wanted to hear more about the goings on at Hearst Magazines and its cafeteria, there’s a podcast for that.
Meant for an internal audience but hosted on SoundCloud, the publisher in recent weeks has launched “Making Media,” WWD has learned, hosted by none other than Troy Young, the group’s president, and Kate Lewis, its chief content officer, both appointed to their respective roles about six months ago. The podcast is only the second to come out of Hearst Tower as Popular Mechanics is the lone magazine to have one of its own. But that seems poised for a change if the publisher’s two highest-ranking executives are making the effort.
And this is a first for Hearst Magazines — not to say that previous executives didn’t put in the effort, but the two new leaders are obviously keen to reach out to a very large staff in a very au courant way. Whether it’s working or not is another question — there are only 25 subscribers at the moment, although one does not have to subscribe to the podcast in order to listen.