Magazine Media M&As - What Happened in 2018 in Review
In this industry, change is constant. Though, over the last number of years, we've seen increasing numbers of mergers and acquisitions on the media landscape. 2018 was no different, with magazine media marketplaces restructuring, consolidating and diversifying.
"The trends we are seeing are diversification and consolidation. Media and publishing companies need to have more diverse offerings for their customers which may include digital, video, data and analytics, marketing services and events in addition to print and broadcast offerings," Reed Phillips, president of Oaklins International, told FIPP in September.
As FIPP CEO James Hewes outlined in September, the industry was ripe for change. "The emerging model is to be the acknowledged, unrivalled subject-matter expert for your chosen audience," he wrote. "The days of the quick cash-in are gone, it is only deep expertise that can be properly monetized though the magic combination of commerce, paid content and live events that most are striving for."