Magazines' Place as Paid Content Once Again Erodes
Magazines have lost a little bit of paid circulation -- again.
Glossy publishers still counted more than 308 million paying readers in the new semiannual circulation report from the Audit Bureau of Circulations despite the latest drip of declines. That's a hefty customer base even if it's down from nearly 312 million in the report a year earlier. And it's not certain that magazines are merely helplessly losing ground among the media passions Americans will pay for.