Media companies must take a stand on audience value
I recently participated in a panel discussion related to the impact of cutting-edge technology on traditional news outlets and publishers. The assembled group was incredibly impressive, and so were their suggestions – better content recommendation software, more efficient content production tools, better syndication tools, better news feeds and such. The group presented a smorgasbord of real innovation designed to make newsrooms and content studios more efficient and effective.
As so often is the case, the discussion also focused on the tension between the “business” and “editorial” worlds. As I was one of the only vocal proponents on the “business”