Meredith Corporation To Launch Allrecipes Magazine This Fall
DES MOINES, Iowa and SEATTLE , July 15, 2013 /PRNewswire/ -- Meredith Corporation (NYSE:MDP, www.meredith.com ) , the nation's leading media and marketing company serving 100 million American women, announced today it will launch Allrecipes magazine, a print extension of the company's highly popular Allrecipes.com digital destination. This represents the media industry's first large-scale digital-to-subscription magazine print brand extension.
Allrecipes magazine will be published six times per year with an initial rate base of 500,000. The December 2013 premiere issue will debut in mid-November, just in time for the busy holiday cooking season.