Meredith Getting The Full Scoop On Readers Post-Time Inc. Acquisition
Meredith prioritizes depth over breadth: The company posits that a limited number of deep relationships with core readers matter more than a larger number of shallow relationships. While advertisers prize scale, content that draws readers back again and again opens the door for new revenue streams such as commerce.
The media company is bringing that mindset to Time Inc., which it officially acquired in February.
Time Inc. grew its unique visitors at a breakneck pace last year. A month before the acquisition, Time Inc. trumpeted its 27% year-over-year growth to 139 million unique visitors. People and Entertainment Weekly together grew 18% to 62 million unique visitors.