Monetization: 6 Strategies for Increasing Average Revenue Per Reader
Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers.
Today, thankfully, readers have finally been burned too many times by too much “free” content that turned out to be a load of low quality codswallop. They are finally and increasingly willing to pay for great content from brands they trust about topics they are passionate about.
Those same readers are also increasingly willing to pay for all sorts of other quality products and services, providing publishers with revenues that are beginning to replace lost print and display advertising revenue.
And, truth be told, many of them would prefer to pay for content rather than be bombarded by big, annoying, privacy invading advertisements.