More magazine brands are producing video as audience rates grow across various platforms, according to the latest Magazine Media 360° Brand Audience Report for May 2017 from The Association of Magazine Media.
Video audiences have risen 48.1% from May 2016 to May 2017.
There are now 82 magazine brands that report a video audience to MPA. Its reports include 126 magazine media brands from 30 companies, representing 95% of magazine readership.
In the May 2016 Brand Audience Report, only 68 brands could report a video audience, which means the number has gone up 21%.