Multiplatform publishing: Three magazine approaches
Three magazine editors addressed the question "is content still king?" at the Professional Publishers' Association 2013 conference this afternoon, sharing their thoughts on "what kind of content is king".
Simon Kanter, as editorial director at the Haymarket network, produced the daily London 2012 magazine last summer, garnering praise as the "holy grail of magazine making... taking speed-publishing to a more significant level" from Jeremy Leslie in Creative Review, according to Kanter.
They delivered 1,836 pages of content over 27 days in 19 locations with a daily 8.30am deadline. The magazine was a success, said Kanter, in both the the enjoyment