National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On Social
Earlier this month, National Geographic Media reported hitting a major milestone: it reached 100 million followers on Instagram. According to the company, it is the first brand ever to amass that number of fans on the platform.
National Geographic’s feed is curated by a team of about 140 people, including photographers. Each photographer contributes regularly to the feed from wherever they are posted in the world, sharing rare sights and original captions with the brand’s audience.
“We know this level of success is something many other brands work to achieve through calculated content strategy and flashy marketing posts, but with our photographers curating the stream, we’re able to offer our followers something that transcends content -- something real,” vice president and general manager of National Geographic Media David Miller told Publishers Daily.
View this post on Instagram
Photo by @beverlyjoubert | Terry Pratchett wrote, "In ancient times cats were worshiped as gods; they have not forgotten this." This cub seems to reinforce these words as it reclines on a natural throne. There’s a reason why a group of lions is called a "pride," but their behavior depends very much on where they live and how much contact they have with humans. Here, on a protected concession in the Okavango, they know that they are at the top of the food chain and have little to worry about, barring other lions and packs of hyaenas. They will sleep deeply out in the open, fully relaxed. If you juxtapose this with lions that live in areas where there is heavy poaching, hunting. or wildlife conflict, the difference is very noticeable–usually by their absence. Those that remain embrace the darkness and slink like leopards through undergrowth. Sleep will be in hidden thickets, and they will disappear at the sight or sound of people. Lions may be apex predators, but they know how devastating the impact of people can be. With only 20,000 lions left today, a 40 percent reduction in their numbers in only three generations, how many wild lions sleep soundly anymore? #ThisIsMyTrophy #BigCatsInitiative #CauseAnUproar
A post shared by National Geographic (@natgeo) on