National Journal Seizes the Day
That's the keyword Atlantic Media uses to explain last week's decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade.
"At its core, it's a loyalty strategy," says Tim Hartman, C.E.O. of the National Journal Group.
Hartman makes a point of saying that the decision is a "long-term investment strategy" rather than a trimming of print-related costs, as some of the coverage of it emphasized.