‘Netflix for Magazines’ Services Explain Why They’re Not Doomed
It must be depressing to hear so many people say that your company's business model has no future.
Some magazine industry observers have recently said that the "all-you-can-read" or "Netflix for magazines" subscription model is doomed. They cite the lack of appeal of digital magazines, the missing sensory pleasure of print, and the superiority of reading individual online articles over magazine issues.
Despite these doubts, the companies offering this subscription approach have soldiered on and have seen some success. For example, Next Issue - a joint venture among six major publishers - has raised $50 million through investment firm KKR.