New York Times Expanding Travel Tours For Younger Readers
The New York Times is getting deeper into the experiential realm.
For a fee starting at $75 and going up depending on the destination, a reader can book a half or full day “city tour” based on travel content from The Times, in particular its popular “36 Hours” columns, which have already been turned into large bound travel guides.
“We’ve seen considerable growth in our subscription base in the last couple of years and a lot of that is being driven by younger readers,” Victoria Hanson, director of Times Journeys, said. “It became really apparent that we should have a travel product for their preferences… and we know we have a huge following with our travel features like ’36 Hours’ so it made a lot of sense to take that and create these city tours.”