Newsonomics: Quartz Expands Into Africa, With a Twofer Strategy
Quartz, the often contrarian business news startup, ventures into Africa not just as an area of coverage but as a market. By early summer, Quartz will deploy a staff of five or six, located in Lagos, Nairobi, and Johannesburg to develop Quartz Africa. Editor Yinka Adegoke now finds himself in the midst of hiring. A native of Nigeria, Adegoke is an alum of Reuters and, more recently, Billboard who left the country 24 years ago. He'll be based in New York for now, but his long commutes to Africa will be frequent.