Why Pageviews Matter in Measuring Native Ads
How are clients measuring the success of their branded content programs with premium publishers? Ninety-five percent of publishers we spoke with said it is now views, either pageviews for written content or video views for branded video. These are views of the actual branded content, not the promotional native media or impressions.
When researching our latest whitepaper, “The Business of Branded Content,” we interviewed over 30 premium publisher executives, examining how they run, manage and sell their branded content programs. Below is a summary of what we learned.