People Who Get News From Social or Search Usually Don’t Remember the News Org That Published It, Survey Finds
British news consumers who get news via social media or search platforms are more likely to remember the platform where they accessed a particular story rather than the outlet that originally published it, according to a study out Wednesday from the Reuters Institute for the Study of Journalism at the University of Oxford.
Just 37 percent of users who came from search, and 47 percent of those who found a story via social media, could correctly name the news organization that published it (2 days later). By comparison, 81 percent of users who directly arrived on a story could later recall where it was published.
Meanwhile, 57 percent of users could remember that they found a story via search and 67 percent recalled accessing stories from social sources — with 70 percent of those who found a story on Facebook recalling their path and 60 percent for Twitter.