People's New Editor Wants to Add Humor, Focus on Covers
Jess Cagle, the new editor of People's magazine and website, looks at the brand as the "morning show of magazines."
"It's one of those few places where you can cover celebrities, politics, human interest stories and more," said Mr. Cagle, who had been managing editor of Entertainment Weekly.
People not only covers a broad area of interest, but it makes significant money in the process. Last year, the magazine generated 20% of all revenue to parent company Time Inc., which also publishes brands including Sports Illustrated, Time, Fortune, InStyle and others.