Why Publishers Should Consider the “Smart Curation” Market
News publishers have the opportunity to enter the curation business by leveraging their reputations as trusted sources, and on proven technologies.
Curation has been consistently ignored by big media companies. By curation, I mean lifting what is relevant from a journalistic perspective and selectively linking to it. This is the implementation of Jeff Jarvis’ 2007 encyclical: “Cover what you do best and link to the rest”.
This principle collided with the conservatism of the news industry. Linking to other sites, large or small, was viewed as a ludicrous idea — “Sending my traffic outside, are you nuts?! ” — by the very same crowd who later spent countless resources to show up high on Facebook and Google. Now in a funny turnaround, they realize that Facebook brings them next to nothing and that, at least according to Rupert Murdoch, platforms should pay for premium content (Dream on, Rupert…)