Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient.
New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The Atlantic’s membership program, The Masthead, offers weekly conference calls with reporters and editors. The Information — and Digiday — give subscribers access to private Slack channels where they can connect with editorial staffers.
For ad-supported publishers, the line between the advertiser and the editorial staff is supposed to be clear. But as publishers explore consumer revenue, many are bringing reader and writer together.