Publishers Try to Use Ad Annoyance as a Lure to Subscribers
Over the past few months, Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett’s USA Today app users, an ads-free experience is sold as a standalone service for $2.99 per month.
For Salon, an ads-free experience is one of several features bundled together into a pricier offering. Salon Premium, which also includes access to a library of video content and documentaries, costs $4.99 a month. Talking Points Memo, which has had a premium tier, TPM Prime, for six years, has leaned on an ad-free experience for a while, though this year it’s focused on putting content behind a paywall.