Q&A With Lynne Biggar, EVP of Consumer Marketing and Revenue, Time Inc.
CAPITAL: What's the most innovative thing Time Inc. is doing right now to market its brands to consumers?
BIGGAR: Honestly I don't think there's one thing...In our subscription business, I'm proud of the work we're doing to extend our brands. We're offering new tiers of membership for products like People and Time. We're marketing a number of new products like the Cooking Light Diet and the Cozi family product. Here in consumer marketing, we recently completed one of the largest consumer research studies I've been told Time Inc. has ever done in its history.