How Recode Thinks About Their Events
As events become an essential part of many media companies' business models, some brands are more successful than the others. Recode events are one of the success stories. We find out more about how they think about their events.
How it all got started
Kara Swisher, award-winning tech journalist and writer, renowned tech journalist Walt Mossberg (recently retired) and Lia Kennett, VP events and special projects are experienced in the events business, having launched highly successful “All Things D” in 2003 (as a taster of what was to come, All Things D was later expanded into a website) and Recode in 2014.
At the time, the All Things D properties were under the umbrella of the Wall Street Journal/Dow Jones. According to Kennett, the inaugural event was so successful, it sold out “before we could mail our promotional materials and do our direct mail campaign”.