Reuters Adds More Speed, Personalization to Redesigned Site
That's why, if you visit Reuters.com this morning, you might not notice anything out of the ordinary — until you visit an article page. For the last few months, the international newswire has quietly been working on a major overhaul of its story-level pages that go live today.
The changes aim to remake Reuters.com from a news website into a news utility, said Showman, managing director at Reuters. The distinction between the two?
"A lot of news websites are a reflection of newspaper design," Showman said. "Essentially, the premium is on the storytelling and on the presentation of that storytelling. When you’re developing a utility — of course storytelling is important — but what’s critical is what you’re helping the news consumer to do."