Rolling Stone Teams Up With Google Play to Monetize Its Archives
When Robin Williams died last year, mourning fans turned to the web-and Rolling Stone was ready for them.
"It was an incredibly sad moment, but the next day we promoted three cover stories about Robin Williams and the traffic was enormous," says Gus Wenner, son of Rolling Stone founder Jann Wenner and the head of digital for Wenner Media. "People wanted to read these portraits, and the quality was there, the writing was there."
For Wenner, that outpouring of interest affirmed an idea that he had been mulling over for months, inspired by a "cover wall" in the magazine's midtown Manhattan offices.