In a Shift, Publishers Can No Longer Count on Content-recommendation Guarantee Checks
For the past three years, publishers have benefited from fat guarantees from content recommendation services like Outbrain and Taboola. But the good times are coming to an end, as both players, along with upstarts, move away from a land-grab phase in development.
Publishers that spoke on background for this story because they were in the midst of negotiating said either that the content recommendation companies themselves weren’t offering guaranteed payments anymore or that the publishers themselves were opting for a revenue-share model where they’d be paid a share of the revenue when visitors click on a paid ad in the widget. One exec at a digital lifestyle publisher used to get a $1 million-plus guarantee a year and gave it up for a rev share with Taboola.