Should Publishers Raise Prices on Subscribers Who Use Adblockers?
Do you use an adblocker? Would you pay the local news organization that you subscribe to an extra dollar or two a month to be able to use their site with an ad-blocker?
Those are the questions Associated Press reporter Ryan Nakashima has spent the past six months researching over the course of a fellowship at the Bay Area News Group (BANG), a local news publisher in northern California. And this week in Solution Set we’re going to take a look at the results of the experiments that Nakashima has led with BANG.