Small Podcasters Have Trouble Finding New Listeners And Monetizing, Survey Finds
How does the business of podcasts look to the people running it? A new survey suggests that even as interest in podcasts increases, much of the growth of the business is coming from existing listeners rather than new listeners. And podcasters are concerned about finding new audiences and monetizing.
Clammr, the company behind an iOS app that helps users share and discover streaming audio content, conducted the online survey of 59 podcasters.