Snap is Testing Commerce with Snapchat Discover Publishers
Snap has been stepping up efforts to curry favor with publishers, especially as publishers continue to feel the impact of Facebook’s news feed changes. Its newest pitch: commerce.
Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple sources with direct knowledge of Snapchat’s test. A handful of Discover publishers have already tested this option, which lets users swipe up and buy a product from the recently launched store inside Discover that also offers Snapchat merchandise like sweatshirts and hats. Snap is not taking a cut of the revenue generated from sales at this time, according to a source.
Beyond the publishing partners that have tested commerce within Snapchat Discover, two other Discover publishers said Snap has approached them about commerce to let them know it’s coming and to gauge their interest.