Solving the App Development Conundrum for Small Magazines
Even a small magazine can make a powerful impression with a well-designed mobile presence. In some ways, digital platforms can level the playing field for small publishers wanting to attract readers' attention with innovative content and presentations.
But getting onto mobile platforms with apps and optimized websites can be a significant challenge for small publishers. While major magazine companies like Condé Nast and Time have resources for research and development and can dedicate employees to digital innovation, small magazines are often run on a shoestring by limited personnel.