In the U.S., roughly nine-in-ten adults (93%) ever get news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Digital advertising revenue across all digital entities (beyond just news) continues to grow, with technology companies playing a large role in the flow of both news and revenue. Explore the patterns and longitudinal data about digital news below.
While online news includes the digital operations of many so-called “legacy” news organizations (those that originated in print or broadcast), this audience section presents data about digital native news publishers – those originally founded on the web. (Data on the digital operations of legacy media outlets are included in other fact sheets where available.)