Study: Gen Z Favors Magazines, Newspapers
The Gen Z demo spends more time reading print newspapers and magazines without interruption than they do on social media, websites and blogs, according to a new study from MNI Targeted Media Inc., a division of the Meredith Corporation.
“This generation is always ‘on’ and they expect everything to be available in seconds,” stated Vicki Brakl, vice president, marketing at MNI Targeted Media Inc. “Marketers that consistently provide value and relevancy in their messaging, and their corporate actions, will earn Gen Z’s respect and dollars.”
Gen Z trusts print publications over other media to deliver credible information, the study found. Some 83% turn to newspapers for trusted information and content, and 34% turn to magazines.