The Tortured History of Entertainment Weekly
The early and mid-90s Entertainment Weekly was a trade magazine for the masses: A publication that promised to make consumers, whether 11 or 45, into near-experts. It took a while to figure out the format-at first, it was a little too snobby New Yorker and not enough Henry Luce-style middlebrow-but by the mid-90s, it had hit its stride.
But doing what its readers liked and doing what its parent company Time Warner needed did not always, or even often, coincide. Entertainment Weekly premiered just about a month after the completion of the merger of Time Inc. and Warner Communications