These are the Trends to Watch for Podcasting in 2019
2019 scene setting. Last year was a strange and busy one in podcast-land, between the shakeups and the bubble talk and the mergers/acquisitions and launches on launches on launches. And from the looks of it, the next year will likely prove equally peculiar. Will podcast audiences and advertising revenue continue to grow? Will non-advertising business models take firm root across the ecosystem? Will Apple still define podcasting by the end of the year? Worth considering, as well, that this community is not immune to the world outside: Will or will there not be a recession?
If you’ve been reading Hot Pod for a while, you probably know that I like to kick the year off with some scene-setting that’s supposed to give us some sense of a baseline. That baseline is generally tethered to the following line of inquiry: Is the industry continuing to grow, and if so, how?