No, It Is Not Time to Freak Out Over Ad Blockers, But Publishers Shouldn’t Be Caught Unprepared
There has been a bit of a freak out by the media in the last week or so over the prospect that ad blockers could seriously impact their businesses. That is, that a majority of web readers will soon be employing browsers with ad blocking built-in, and that the world as they know it will disappear.
Then again, it probably isn’t publishers freaking out so much as media reporters who have suddenly become aware of ad blockers and think it is the next big thing.
So here is some thoughts on why digital publishers shouldn’t start tearing their hair out – just quite yet, anyways: