Time Inc.'s In-House Content Studio Has Real-Time Data Advantage
The Foundry, Time Inc.’s content studio, was launched in August 2015 and boasts a creative team of more than 150 editors, writers, designers, producers, and developers. The team works within four broad areas: branded and native content, content marketing, social content distribution, and ad products.
Rather than being co-located with the rest of Time Inc. at its 225 Liberty St. headquarters, The Foundry is based in Brooklyn’s “Industry City” which is the Sunset Park neighborhood. As a creative lab and content studio, The Foundry aims to tap into a decades-long legacy of Time Inc. storytelling and editorial expertise to help marketers engage with their target customers in new and innovative ways.