Time Inc. Tries Out New Digital Strategy with Curated DIY Site
Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.
The new site, called "The Snug," is aimed at millennials and is part of a Time Inc. strategy to publish digital-only sites that pull in content from a variety of sources.
"Time Inc. is re-imagining the way we curate and deliver content for this highly coveted audience" of millennials, Evelyn Webster, exec VP of Time Inc., said in a statement.