Time's Editor-CEO Shares His Vision For a Magazine Under New Ownership
When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role for a career journalist, selling the magazine turned out to be a great calling for Felsenthal, who joined the publication six years ago following stints at the Daily Beast and the Wall Street Journal.
"It was my first experience with investment banking and hopefully last," he jokes in the latest episode of the Ad Lib podcast. "It was great for our team, the process. In a way it's a reporting exercise: I began every presentation by saying, 'Usually we tell other people's stories; today we're going to tell you our own'."
In telling that story, Felsenthal was forced to articulate what Time magazine had meant historically as a brand, what its current worth is—and what it can be in the future. "It turned out to be a great experience," he says. "The ultimate goal of the presentation is what are we going to be going forward."