Where Next for Magazines? Top Publishers Envision their Future Business Models
For two days this week, 600 senior magazine people from 40 countries sat in a Deutsche Telekom building that was once the centre of Germany's telegraph network. Ignoring the ghosts of a dead communications technology, they tried really, really hard to imagine magazine publishing 3.0.
The Digital Innovators' Summit in Berlin is a seven-year old joint initiative between the German magazine publishers' association VDZ, worldwide magazine association FIPP and US digital consultancy emediaSF.