Troy Young, President, Hearst Magazines, On Creating Content With Purpose And Making Life Better For Customers
Troy Young was president of Hearst Magazines Digital Media since 2013 and this past summer was named president of Hearst Magazines, succeeding David Carey, who stepped down as president and is now chairman of the division. In his new role, Troy will oversee Hearst Magazines’ global business, encompassing more than 300 print editions and 240 digital brands. In the U.S., Hearst publishes 25 magazine brands in print and 6 additional digital-led brands, and of course in January, the company also acquired Rodale, the health and wellness publisher, with brands including Men’s Health, Women’s Health and Runner’s World.
It’s certainly a diverse and wide array of both print and digital brands that might be a daunting task for just anyone to oversee, but not for Troy, who is a man that knows what’s important in today’s magazine media world: research, data, and an all-encompassing conjoining of print + digital across all platforms. There is nothing more important, in Troy’s opinion, than having the data needed to serve the reader and deliver content with purpose and excellence in the ways in which the audience wants to consume that content.