Trump-Bump Subscription Surge Brightens Otherwise Grey Results at New York Times
President Trump's mocking tweets about the "failing" New York Times and its "dwindling" subscriber base miss the boost his election and early days in office are giving the company's business.
CEO Mark Thompson stopped short today of saying Trump was the cause of a record 276,000 net quarterly growth in digital subscriptions in the last quarter of 2016 and a continued surge this month, bringing the Times's total digital and print circulation to over 3 million. "There were other factors as well," he said in a conference call with analysts.
"We restrict ourselves to empirical evidence," Thompson continued, "but there has been an uptick in people's willingness to pay." One might expect a news lull after an election, Thompson said, "but this hasn't been a quiet period. How long will the new administration be creating controversy? Months more, maybe years."