‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to mainstream media — tacitly held responsible for failing to fully represent shifting public sentiment when they aren’t being openly lambasted — has been profound. Or has it?
A new global research study from Kantar entitled “Trust in News” has lifted the lid on attitudes to news media among 8,000 news consumers in the U.S., U.K., France and Brazil. Key findings of the study include:
- Traditional print and broadcast media brands have proven more resilient to accusations of “fake news” than social media platforms and digital news outlets.
- News consumers are reading more widely and becoming more sophisticated in their engagement with news content, for example by independently fact-checking news they read.
- The public believes “fake news” had an impact on recent elections but maintain that quality journalism is important for democracy.