Unusual Alliance Between Meredith and Wenner Magazine Titles
In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc.
There’s not much precedent for separately owned titles going to market together, and they usually involve independents.(The Nation and National Review tried it last year to give advertisers a way to deflect backlash they might get from supporting just one of the politically leaning publications. New York and Dwell have joined forces on City Modern, an event series and joint publication.)