The digital media company is restructuring its sales force into an “enterprise” team and a “growth” team as it expands its operations and faces new challenges.
Chief Commercial Officer Lindsay Nelson, who was named to that position in April, announced the changes in a memo to staff on Thursday.
According to the memo, the company’s new “Enterprise Group” will responsible for overseeing the roughly 100 largest accounts and will focus on key industry categories. Those categories will include finance and travel; consumer electronics; tech and telecommunications; consumer packaged goods and retail; and autos, a person familiar with the plans said.
The “Growth Group” will be dedicated to cultivating new and occasional customers, the memo said.