The Washington Post Tries Blocking People Who Ad-Block
If you want to read The Washington Post's coverage of the newly discovered human species Homo naledi this morning but you're using ad blocking software, you're out of luck: The paper is experimenting with blocking access to readers who give ads the stiff-arm.
"We're doing a very short test as we often do on the site to see how we can further engage readers who might be using ad blockers," a spokeswoman said Thursday. The move was first reported by BuzzFeed.
The newspaper is testing out different methods of responding to people bearing blockers, including asking them to subscribe, sign up for a newsletter or disable the ad blocking software altogether.