The Washington Post Is Using Augmented Reality to Let Audiences Explore Iconic Buildings
Following the success of its first augmented reality (AR) initiative, which provided a visual account of the Freddie Gray case, The Washington Post has launched another immersive experience that takes audiences inside some of the world’s most prestigious buildings.
By pointing their iOS device at the ceiling, viewers activate the story's 3D visuals and audio narration, which, in the first site in the series, studies the famous ceiling of the Elbphilharmonie concert hall in Hamburg, Germany.
Jeremy Gilbert, director of strategic initiatives at The Washington Post, explained that the publisher decided to launch the experience within The Post's classic native app to make it easier for the audience to engage with it.
“We loved the immersion and the agency that we were able to offer people through augmented reality when telling the Freddie Gray story – it was a much more compelling way to tell it than we would have been able to do without AR,” he told Journalism.co.uk.