The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — And Nobody Can Agree Why
Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why.
The BBC, The Daily Mail, New York Times, Huffington Post, BuzzFeed, Fox News, and many others were among the publishers that lost traffic from March to April, according to data from SimilarWeb. Some of these sites lost tens of millions of visitors, while others lost multiple millions. The findings also tally with data from Millward Brown's Compete.