WebMD Launches Their Second Digital-only Magazine App: Medscape Business of Medicine
The medical news and information company WebMD has launched a second digital magazine as a companion to its Medscape website and apps. Called Medscape Business of Medicine, the Apple Newsstand app uses the Mag+ digital publishing platform to create a native digital magazine that can be read in both portrait and landscape.
The new digital magazine looks to be less about launching a new consumer or business magazine than launching a new marketing tool to promote the Medscape website. The two issues inside the app, July and August, are rather short and articles often link back to the Medscape website.